Allē
Flash 2.0
Role
Team
Scope
Product Designer
1 Designer
1 Product Manager
6 Engineers
Visual Design
Prototyping
Motion Design
Problem
Allē Flash was feeling out of date and left behind with a recent rebrand effort. Combined with falling redemption metrics and excitement, it needed a visual refresh.
Solution
Visual rebrand of the Flash experience that highlights the individual brands as the hero and keeps user excitement by introducing motion design.
Result
Increased excitement around Flash and expected increase of both the Flash Scan Rate and Offer Redemption Rate.
Before
After
Allē recently underwent a rebranding initiative that resulted in a visual overhaul of the app. Allē Flash was notably left out of this initiative, leaving a large gap in the visual design of our most important product.
Important Context: Rebrand
I have always loved how much fun AirBnB has with their visual design. Because these gift cards are entirely virtual, why couldn’t they be videos?
When you add your drivers license to your phone, it makes a delightful little parallax effect. Small, but impactful.
These little badges make earning awards so much more valuable. Could we do something similar with Flash offers?
Inspiration
Apple Wallet
AirBnB
Apple Fitness
A collection of my early designs on this project. These explore a variety of different concepts.
Initial Sketches
After doing some research internally, we found that our brand creative teams have these beautiful videos originally created for social content. However, there was no restriction against us using these in product.
Opportunity
Ultimately, these are the designs that went to development. They do a fantastic job of showcasing the product you won and creating excitement around the offer.
Final Designs
