Allē
Day of Appointment
Role
Team
Scope
Product Designer
1 Designer
1 Product Manager
6 Engineers
Visual Design
Prototyping
Motion Design
Problem
Allē Flash was not being seen as a good companion to our patients’ appointment days. It also required patients to remember to scan in order to redeem, a big barrier to entry.
Solution
By building the Day of Appointment experience, Allē prompts users to check in ahead of time, delivering Flash offers earlier and lowering provider overhead.
Result
This project is expected to increase the total Flash Scan Rate, Flash Redemption Rate, Payment Plans adoption rate, and provider NPS.
Important Context: Background on Flash
Allē Flash is designed to influence patient treatment decisions at the point of care. When patients arrive at a med spa or dermatologist’s office, they scan a QR code (usually placed at the front desk) which triggers an algorithm that delivers personalized, limited-time offers. These offers are based on the location’s inventory and the patient’s treatment history, surfacing products they’ve never tried or haven’t used recently. If the patient redeems an offer, Allē captures the associated revenue, creating a surprise-and-delight moment for the patient and an additional conversion opportunity for the provider.
Given the significant revenue impact of Flash, my work is highly visible and closely scrutinized by stakeholders across the company. Designing for Flash has required not only solving complex user experience challenges but also navigating cross-functional priorities and aligning with business goals.
Today, Flash is Allergan Data Lab’s most successful product, generating approximately $110 million in annual revenue—accounting for 90% of ADL’s total revenue.
How Flash works today
Background and problem statement
The Allē rewards program does a great job of generating interest in new products and helping patients understand how they can save on treatments. It also effectively educates patients about our broad portfolio and the results they can expect.
But when it comes to the day of the appointment, Allē falls short. Patients can’t see their appointment details, know what to expect during their visit, view eligible programs, or access offers saved in their wallet. This creates missed opportunities and leads to a less seamless experience.
For providers, working with Allē can feel like added overhead - an extra step that slows down the front desk and takes up valuable time.
By transforming Allē into a more helpful, end-to-end companion for the appointment experience, we can deliver greater value to patients while reducing the burden on providers by enabling patients to complete certain check-in tasks at home.
Why does this make sense?
Day of Appointment is to be a comprehensive new feature for Allē that includes a wide range of functional and aesthetic improvements.
Scope
Impact
Providers
Lower overhead, higher operational efficiency
Consumers
Easier access to Flash, more time to consider offers
Allē
Higher offer redemption rates, higher offer conversion rate, expanded access to payment plans
Allē Payment Plans
Find a payment plan that works for you with an APR starting as low as 0%.
*0% APR and other promotional rates subject to eligibility. Exact terms and APR depend on credit score and other factors.
What to expect
Get ready for your appointment by learning about which products are available at this location.
View all treatment guides
Prepare
Earn
Any points earned will be credited to your account within 48 hours
Treat
Make sure to ask the front desk to apply any savings in your wallet at checkout.
Visual Elements
Once users check in, their home screen adapts
Because check-in is a key moment in the patient-provider interaction, we prioritized making the Day of Appointment experience easy to access. After completing check-in, patients will see a prominent new element on the home screen that makes it easy to return to that page if needed.
Once integrated with a booking provider, Allē will also send push and email reminders prompting patients to check in. Since check-in includes scanning for Flash offers, this flow helps ensure patients never forget to scan.
This experience also delivers significant value to providers. By allowing patients to check in and scan Flash offers from home, it eliminates a common bottleneck at the front desk. Additionally, Allē can now surface which patients are scheduled to arrive that day, helping streamline the checkout process.
Each provider gets a unique experience
Only shows offers redeemable at this location
This page is designed specifically with providers in mind. Even better, it aligns with a broader company goal to position our providers as the heroes - highlighting and building upon the personal connection patients have with their offices.
For example, the Day of Appointment page will only display the option to apply for a Payment Plan if it’s accepted at that specific location. It will also show the provider’s contact information and address, making it easier for patients to get the details they need while reducing the workload for office staff.
Increasing product awareness
This project also introduces new upsell components based on our treatment guides, one of the most effective ways we’ve found to highlight products and drive patient interest. These upsells clearly present key information, including estimated cost, recovery time, expected results duration, and more.
By showing this content only for treatments tied to offers that patients can redeem today, we aim to better shape the narrative and increase offer redemption rates
How success is tracked
Flash scans are highly valuable to the business. In addition to delivering a strong experience for both patients and providers, each transacting Flash patient generates approximately $143 in revenue for Allē. By making Flash more accessible and easier to use, we aim to increase the number of users who scan and receive offers—ultimately driving more redemptions and significantly boosting revenue.
Increased Flash Scan percentage
Payment Plans are a valuable new offering that let patients finance their treatments, with options starting at 0% APR. These patients tend to be highly valuable to the business. They have larger average cart sizes and are more likely to explore new products. We also see higher customer lifetime value when patients expand beyond Botox Cosmetic. By surfacing Payment Plans during check-in, we aim to drive greater adoption of the program.
Increased adoption of Payment Plans
Reducing provider overhead is a key success metric for this program. By allowing patients to check in ahead of time, we save time and effort for front desk staff while giving them valuable insights into who is arriving that day. Providers will also have access to a daily appointment dashboard, removing the need to manually locate patients during checkout. Across our largest accounts, we expect these improvements to save hundreds of hours of administrative work each year.
While these efficiency gains are harder to quantify than traditional revenue, we plan to partner with our research teams to validate the impact. One important signal will be Net Promoter Score (NPS), which helps measure how providers perceive their experience working with Allergan.
Provider qualitative feedback and NPS